THE IMAGINATION GAP (now available for pre-order)

Innovation is critical to the future of every sector of our society. But we struggle in our efforts to tackle the most complex challenges of our time. The reason: We have an imagination gap. We can’t imagine what is possible. Without imagination, our progress is limited. Imagination is what pushes us to think beyond what we know, where we are comfortable – to where innovation will drive us forward. This is true for businesses and brands, political and advocacy groups, government, media, nonprofit and charitable organizations, and artists. We need to close the gap.

The Imagination Gap will spark real and lasting behavior change by helping us understand and appreciate how imagination triggers innovation across sectors and will outline the process and impact of closing the imagination gap: faster organizations, intelligent data use, cross-sector coordination, and disciplined creativity. In addition to strategic and theoretical advice, the book will provide action items, tools, and challenges for readers. It will feature practical ideas that people can use on their own, and share with others, as well as interviews with leaders in various fields about how imagination fuels their work and success.


DISASTER DIALOGUES

Disasters happenMany federal, state, local, and private entities invest significant resources in disaster readiness initiatives. But they primarily focus resources on how to improve management of disasters. There are huge gaps in how we think about individual preparedness — the information we collect and share, the tools we use to connect and communicate, the steps we take to educate and support people to insure they take the necessary steps to be ready when disaster strikes. Inadequate preparation can lead to catastrophic consequences.

Disasters are not “won” in the moment. The before (preparedness) and after (recovery) are the most important times when an emergency situation arises. Instead of spending so much time, energy, and money focused on "managing" disasters (reacting, responding, surviving) - we should look at how to improve the ways we prepare, learn from, and rebuild when bad things happen. 

The Disaster Dialogues are a series of discussions that explore specific challenges related to how we might re-think our approach to disaster preparedness. Read the interviews and let us know what you think.

SHIFT AND RESET

In challenging economic times, it is more important than ever for nonprofits to focus on shaping policy, building capacity, developing talent, improving their marketing, fundraising, and developing partnerships for organizational success. Shift & Reset: Strategies for Addressing Serious Issues in a Connected Society (Wiley, Aug. 2011) teaches the nonprofit community and others how to take advantage of rapidly changing technologies and communication techniques that exist in our uber-connected society. It outlines how organizations must operate and what happens when they don’t re-think their work, and features interviews with more than 25 of today’s best thinkers, authors, and organizational leaders. Shift & Reset equips nonprofit professionals with a set of three core principles, a five-step checklist of immediate action items, as well as a list of ten “must-reads.”


MEDIA RULES!

Media Rules: Mastering Today’s Technology to Connect with and Keep Your Audience (Wiley, Nov. 2007), is a road map and a guidebook. When it comes to communicating with an ever-evolving audience, today’s organizations have more than enough tools to get the job done—blogs, podcasts, social networks, search advertising, and much more. Yet the combination of rapid technological innovation and continuous social shifts have left many organizations—from those using online videos and sophisticated ad campaigns to those still using only snail mail—struggling to navigate the ever-evolving landscape. Media Rules! gives organizations a direction to follow to get their messages out to the right audience using the best interactive tools.