Earlier this week, while attending the Personal Democracy Forum conference, I heard the head digital strategist for the Romney Campaign, Zac Moffatt, talk about his job. The most striking thing he said was that he was still working to make sure that digital strategy was considered a key part of the campaign’s overall plan, that the digital team had a pro-active budget to work with, and that he and his team had a seat at the table when big decisions were being made.
Really? I heard the same thing from the folks responsible for driving digital campaign strategy in 2004 and 2008. This is 2012. This is supposed to be the most technologically savvy, social-media-fueled election in the history of politics… and the Republican nominee still needs to be convinced to give digital its rightful place in his campaign?
Forget partisanship for a moment… if a politician doesn’t recognize the importance of using digital technology and media to engage with voters, I don’t trust that person to hold office. Digital technology and media are central to our lives, whether we like it or not, and its long past time that the political world truly figured that out.