I have decided to appoint myself ‘Entrepreneur In Residence" (EIR) for little m media.
The idea of an EIR is not new… venture capital firms, tech companies and others have been inviting startup-y minded folks into their ranks for years to help make sense of trends, cultivate new product ideas, and prioritize where and when to invest. More recently, media companies, non-profit organizations and various departments/agencies in government have embraced the idea as well, tapping successful entrepreneurs to help drive change within an organization or help solve specific problems.
There is a lot of debate about what exactly EIRs do… and while no two roles/programs are the same, you often hear about EIRs spending time meeting with startup teams, visiting incubators, convening futurists and other disruptive thinkers in discussion. Sometimes these EIRs have a specific agenda or focus, other times their mandate is simply to look for new and interesting things.
- PRODUCTIVITY: How can I work smarter and be more effective? How can I better capture and make use of the experiences I have, the people that I meet, the ideas that I generate? Are there productivity hacks that can improve my output, or systems that I can use to optimize the way I work? Are there tools that I should be using, or that I should be developing - and what will it take to find, create, and make those changes?
- CREATIVITY: How can I put myself in a position to generate the best, most creative ideas, or do the most compelling work - for myself and for my clients? What else do I want to learn how to do, or get smarter about? How can I take my work, in all its forms, and make it that much more 'creative’?
- PRIORITIES: There are simply too many things I want to do… and like everyone else, I can do a better job prioritizing. That’s not just in the context of my work, but also across the rest of my life. What data, or other inputs, should I be using to decide where to spend my time? How can I prioritize my efforts to maximize learning?
- COMMUNICATION: So much of what I do relies on my ability to persuade, inspire, and connect with people. What is changing about how we get/share information, and what influence does that have on my communication(s)? How can I improve my own communication(s) - and the support I provide to others? What do I want to write/speak about, what messages do I think people need to hear?
I haven’t figured out all the details. Suggestions are welcome. If you have an area where you think I should focus, or a challenge to offer, please let me know.
What I know for sure… this is a big challenge and a big responsibility. There is a lot that I can learn, and want to change, and need to do better. Committing some entrepreneurial/intrapreneurial time and focus is what it will take to make things happen. So that’s what I am going to do. And the rest… well, the rest I will figure out as I go.