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Everyone has imagination. Imagination helps us see new possibilities for the future, navigate in times of uncertainty, and spark new ideas. But most of us do not know how to use imagination to its fullest potential or how to harness the power of imagination to overcome obstacles. The result: our most important ideas and biggest ambitions never turn in to reality.
 This is The Imagination Gap.
In this timely new book, Brian Reich shows us that imagination is the greatest natural resource available to humans and one of the most powerful forces in shaping behavior to make real change. He explains how the most creative thinkers, forward-looking entrepreneurs, and influential change agents, in every sector of our society, harness the power of their imaginations to achieve their goals, and motivate others to take action. He outlines how the strongest leaders show others how to use their imaginations to expand their individual and collective potential.

In a rapidly changing world with so many choices and challenges to face, we must draw on our imagination more than ever before. Imagination makes the difference between projects that succeed and those that don’t, and is the key ingredient that transforms an idea from interesting into world-changing. The Imagination Gap helps leaders in every sector more effectively use and apply their imaginations to explore new, creative, and innovative approaches to survive and thrive.

The Imagination Gap features dozens of in-depth interviews and examples from a range of industries and settings including Broadway, comedy, marketing, nonprofits, politics, Silicon Valley, and more. It also includes specific, actionable guidance and steps to follow to stop thinking the way you “should” and start making extraordinary things happen.


Disasters happenMany federal, state, local, and private entities invest significant resources in disaster readiness initiatives. But they primarily focus resources on how to improve management of disasters. There are huge gaps in how we think about individual preparedness — the information we collect and share, the tools we use to connect and communicate, the steps we take to educate and support people to insure they take the necessary steps to be ready when disaster strikes. Inadequate preparation can lead to catastrophic consequences.

Disasters are not “won” in the moment. The before (preparedness) and after (recovery) are the most important times when an emergency situation arises. Instead of spending so much time, energy, and money focused on "managing" disasters (reacting, responding, surviving) - we should look at how to improve the ways we prepare, learn from, and rebuild when bad things happen. 

The Disaster Dialogues are a series of discussions that explore specific challenges related to how we might re-think our approach to disaster preparedness. Read the interviews and let us know what you think.


A co-production of little m media and Beaconfire, The Do Good Dialogues consist of a series of conversations with leaders in social good during SXSW Interactive. The goal was to understand the importance of innovation in the sector and how to better use the creativity and big ideas shared at SXSW for social change.




Part of our Thinking About Sports media company, Curling: The Casual Fan's Guide, was written to help casual fans understand the sport in advance of and throughout the 2014 Winter Olympics. The guide serves as a complement to Hit The Broom, a website dedicated to enhancing the curling fan experience.


It is more important than ever for nonprofits to focus on shaping policy, building capacity, developing talent, improving their marketing, fundraising, and developing partnerships for organizational success. Shift & Reset: Strategies for Addressing Serious Issues in a Connected Society teaches the nonprofit community and others how to take advantage of rapidly changing technologies and communication techniques that exist in our uber-connected society.

The book outlines how organizations must operate and what happens when they don’t re-think their work, and features interviews with more than 25 of today’s best thinkers, authors, and organizational leaders. Shift & Reset equips nonprofit professionals with a set of three core principles, a five-step checklist of immediate action items, as well as a list of ten “must-reads.”


Media Rules: Mastering Today’s Technology to Connect with and Keep Your Audience (Wiley, Nov. 2007), is a road map and a guidebook. When it comes to communicating with an ever-evolving audience, today’s organizations have more than enough tools to get the job done—blogs, podcasts, social networks, search advertising, and much more. Yet the combination of rapid technological innovation and continuous social shifts have left many organizations—from those using online videos and sophisticated ad campaigns to those still using only snail mail—struggling to navigate the ever-evolving landscape. Media Rules! gives organizations a direction to follow to get their messages out to the right audience using the best interactive tools.